2010 Outdoor Retailer Show
The Outdoor Retailer Show is all about checking out new gear, networking with new people, and strengthening our relationship with NOLS partners. It takes about 30 minutes to walk from one end of the conference floor to the other.
The conference kicked off with speeches from Secretary of the Interior, Ken Salazar, and Natural Leaders Coordinator Juan Martinez. They spoke about getting people connected back with nature, and the America's Great Outdoors initiative. NOLS is involved with the AGO initiative by co-hosting one of the country-wide listening sessions in Lander, Wyoming on August 25th.
If you have been in any of our issue-rooms, you'll know that we carry Optic Nerve sunglasses in our issue rooms. Based in Denver, Colorado, they have a strong environmental ethic that aligns with our own. At this show Optic Nerve is showcasing their new line of sunglasses called FORESEE. These glasses are made from 100% renewable resources with no petroleum-based resins and no hazardous paints. Check out the new FORESEE glasses on the Optic Nerve site.
NOLS book printed in full color. We work closely with this Pennsylvania-based publisher on all of our book projects. They also publish titles on military history, fly-fishing, the Appalachian Trail, and more!
Nuun electolyte-enhanced sports drink tabs have been floating around the NOLS headquarters offices for the last few weeks and they are also making the rounds here at the Summer Market. Pop one of these tablets into your water bottle for a super refreshing, sugar-free solution to quenching thirst. Have you tried Nuun before on your adventures? Let us know what you think!
There was also a sighting of NOLS all-star (Baja Sea Kayaking grad, veggie-bus crew member, Rocky Mountain Intern, and Student Services Rep) Jared Pangretic. He is now a member of the Mountainsmith marketing team. He was super busy, but had time to stop by our booth, and have dinner with us. (Don't forget where you got your start Jared!)
For more info on the latest gear from the Summer Outdoor Retailer Show check out the following blogs:
Emily's Version of NOLS' Rice in Nut Curry Sauce
She took the Rice in Nut Curry Sauce recipe and made it a one-pot meal with a more distinctive Thai taste by using red curry, powdered coconut milk, and instant mashed potatoes as a thickener. The recipe adds up to a tasty and filling dinner with the protein and carbohydrates you need to hike the trail all day. Thanks, Emily!
Emily's Version of NOLS' RICE in Nut Curry Sauce
1 cup rice
1 handful of dried veggies
1 Tbps dried onion
¼ tsp garlic
2½ cups water
2 cups water
2 cups dried milk
1 tsp brown sugar
2 Tbsp soy sauce
1 Tbsp or a little less red curry powder
2 handfuls each of raisins and cashews
2-3 Tbsp instant mashed potatoes
1 tsp vinegar
Mix the first four ingredients in 2½ cups of water. Bring to a boil and cook until the water has been absorbed. Add the next six ingredients in the order listed; return to a boil. Add the instant mashed potatoes as a thickener, stir in vinegar, and serve.
We though this version of the NOLS classic was great–but if you're not a fan of raisins like neither of us are, you can toss them out of the mix and instead add extra cashews or even Craisins for a little tang.
Got a great backcountry recipe? Send it to email@example.com along with your name, NOLS course, and where the recipe was created. If your recipe is chosen, you'll get a copy on the NOLS Cookery! (Recipe originally published in The Leader as "Variations on a Theme: Improvising With NOLS Cookery" by Libby Gadbois, NOLS Alumni Intern, and Pearson Smith, NOLS Marketing Representative)
Notable NOLSies for $500 Please
Next time someone points an accusatory finger at you calls you a "NOLSie," be proud! Answers to the following quiz will show that you are in good company.
Answers (and photos) are after the quiz, but don't cheat! The grand prize is the sense of satisfaction and pride that you know more than the average person about NOLS Who's Who - or maybe the realization that you have been a NOLSie for longer than you thought.
(1) She was the first woman and first American to travel over land to the South Pole AND the first woman to row across the Atlantic by herself in a plywood boat.
(2) He wrote a true story about man versus the sea that was made into a successful Hollywood blockbuster movie, and won this year's US Documentary prize at the Sundance Festival for directing a visceral account of a year in the lives of 15 Americans fighting in Afghanistan.
(3) He leveraged the success of his first beverage company to start changing the world, one beverage at a time, with Adina for Life (a drink company with a social conscience)
(4) He is a dapper and award-winning CNN anchor, reporter, author and television personality.
(5) He is the founder of one of the most respected environmental news web-site, which touts itself as a "beacon in the smog."
(6) She is a media magnate (hint, the founder of iVillage) whose recent marriage to another media magnate (hint, the president of Random House) was much talked about in the Big Apple
(7) He is a dishy famous actor who starred in such 80's flicks as St. Elmo's Fire, Pretty in Pink, Mannequin, and my own personal favorite, Weekend at Bernie's.
(8) She is an "Ultra Mom" who teaches for NOLS and WMI, has a 2-year-old son, and was recently clocked as the fastest woman on trail at the Rocky Raccoon 100 mile run.
(9) He is one of our newest interns in the NOLS Headquarters video department who is a hometown hero in Alexandria, where a local on-line paper published a piece about his Semester in Patagonia.
|(1) Who is Tori Murden McClure, author of A Pearl in the Storm (Harper Collins 2009), who was recently named President of Spalding University.|
|(2) Who is Sebastian Junger (author of The Perfect Storm and director of Restrepo)|
|(3) Who is Greg Steltelpohl (founder of Odwalla, andnow Adina for Life)|
|(4) Who is Anderson Cooper - need we say more?|
|(5) Who is Chip Giller, founder of grist.org.|
|(6) Who is Candice Carpenter Olson, married to Pete Olson (CEO/President of Random House)|
|(7) Who is Andrew McCarthy|
|(8) Who is Liza Howard|
|(9) Who is Brooks Eaton - check out the article here.|
Broadcasting More Buzz Surrounding Emanuel Rosen and NOLS
Last year, Emanuel Rosen, famous author of 'The Anatomy of Buzz Revisited', spent two weeks on the NOLS Bus conducting a book tour. Ever since his national bestseller featured NOLS as one of several case studies exemplifying “buzz marketing,” Emanuel and NOLS have forged a great partnership.
Pizza & Calzone Recipe - A NOLS Cookery Classic
Sauce recipes in NOLS Cookery or choose your own favorite!
fish, wild onions, bacon, ham, sausage, pepperjack, chedder, or mozzarella cheese crumbled or thinly sliced, etc...
Dissolve yeast in warm water with sugar and salt. Add flour and mix to make stiff dough. Oil a fry pan, and spread dough in pan with oiled fingers to form crust. Turn up edges to hold sauce. Pour sauce over crust, and top with cheese and any other toppings. Cover and bake on a stove on low heat until crust is golden brown, about 20 to 25 minutes. Or you can use a twiggy fire, which helps cook crust from both top and bottom. Be sure to move the pan in round the clock rotation in quarter turns to bake all parts of the pizza.
Alternative cooking method: Put crust in pan and cook for about 10 minutes; flip, spread with sauce and cheese, cover, and continue cooking for another 10 minutes.
Variation: For calzones, spread flattened dough in pan and cover one half with desired toppings. Fold other half of dough over the top and pinch edges together to seal in toppings. Cook about 10 minutes on each side, or use a twiggy fire and bake for about 20 minutes.
For more recipes including this one, check out the NOLS Cookery at http://www.nols.edu/books
Know Your Knots - The Trucker's Hitch
The trucker's hitch is a great thing to have in your quiver of tricks. It's often the first knot we teach students on NOLS courses to use for pitching a tent. It is simple to tie, easy to adjust, and easy to untie.
Because if forms a pulley and give you a 3 to 1 mechanical advantage, it can be used to cinch items down on your pack, to raise heavy food bags for bear hangs, or just to tie your gear to the roof rack of your car on your way to the mountains.